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Know what your shops buy, and whether it arrived.

Tarseel is the ordering layer between your brand, your distributors and every shop in your territory. One basket, split by territory, tracked to the door.

Order smarter. Deliver right.

One basket Lifebuoy soap x12Unilever Milkpak 1L x10Nestlé Tapal Danedar x6Tapal Brand X x4no distributor here Rehman & SonsUnilever, Johar TownDelivers Tue 27 Oct Al-Karam TradersNestlé, Johar TownDelivers Thu 29 Oct Bismillah DistributionTapal, Johar TownDelivers Wed 28 Oct Held, not reroutedNo authorised distributorfor this brand in this zone

Your DMS shows orders up to the distributor.

Not what shops actually buy.

Not whether the order was delivered.

Not whether your distributors stay in their territories.

One order from the shop becomes a clean order for each distributor.

  1. The shop builds one basket

    Every brand it stocks, in one place, from a phone. No calling six suppliers.

  2. Tarseel splits it by territory

    Each brand goes to its one authorised distributor for that zone, with a delivery date taken from the distributor's real route.

  3. You watch it to the door

    Accepted, out for delivery, delivered, acknowledged by the shop. Late orders flag themselves.

OEM live orders board showing five orders with stage ladders and exception flags

Your live order board

Every order for your brands, from placed to delivered, with four flags that appear on their own.

  • Not accepted. The distributor hasn't acknowledged the order in time.

  • At risk. The committed date is close and the order hasn't left.

  • Overdue. The committed date has passed.

  • Short supply. The distributor couldn't supply some lines.

See what brands get

Which distributor is letting you down?

Fill rate, time to accept, on-time delivery and disputes for every distributor and zone, measured from real orders. Export any table to CSV.

Distributor performance table with fill rate, accept time and on-time delivery by zone

The 40-second tour

From the shop's basket to the brand's dashboard.

Built for how the trade actually works.

  • Territory is a rule, not a hopeOne authorised distributor per brand per zone. Tarseel never routes across a territory, and nobody, including us, can move an order to another distributor.
  • Asset-lightNo inventory, trucks or warehouses. Distributors keep their stock, delivery and cash collection.
  • Cash stays where it isShops pay distributors directly. Tarseel never touches goods or shopkeeper payments.
  • Your data stays yoursEach brand sees only its own orders and shops. The wall is built into the database, not just the screen.
  • Pay on resultsCommission only on completed orders. No upfront software purchase.

See your own territory on the board.

A 20-minute walkthrough with your brands, zones and distributors.

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